The Orange Building the Brand Flipbook celebrates over forty years of history with a massive, detailed archive of press cuttings, photographs and promotional material.
The unique Orange Building the Brand 200-page large-format Flipbook gives the reader a comprehensive insight both into Orange Amps the Product and Orange the Brand.
Start the Flipbook from one side and The Book of Orange tells you about the innovation and technology that is an intrinsic part of the Orange story so far. Always at the forefront of the development of amplification, with years spent studying, experimenting and testing in order to improve on the best: in the words of Orange founder and CEO, Cliff Cooper - "The 'Orange sound' didn’t just happen, it has taken years to perfect." The Book of Orange tells an illustrated story of this quest, showing how Orange Amps truly did become the ‘Voice of the World’.
Turn over, and Building the Brand takes you from the late 1960s when Cliff Cooper established the Orange Recording Studios, Orange Shop and Orange Amplification, through to the present day and the proud launch of the Orange Personal Computer (OPC) designed and developed in-house by Orange.
The history is told using material from the archives. This book is lavishly illustrated with images of the greats using Orange Amps including James Brown, Frank Zappa, Stevie Wonder, John Lennon, Led Zeppelin, Johnny Cash, John Miles, and more recently Monte Pittman (Madonna), Oasis, Geddy Lee, Slipknot, Scissor Sisters, Travis and Manic Street Preachers.
This coffee-table book is a psychedelic nostalgia trip for all those hip baby boomers out there, and it’s a mine of new knowledge for tomorrow's young guitar stars who love the Orange brand and its heritage. Orange Amps have become a global phenomenon, and they are now justly celebrating the fact in this showcase of their work, and the artists who have used their equipment.
Orange: Building the Brand Flipbook features:
- Hardback Coffe-table book
- 200 pages
- Covers over 40 years of Orange history
- Luxury Orange Velvet cover
Orange Building the Brand Flipbook (code 86631)
Celebrating Over 40 Years Of Orange Guitar Amplifier History
£28.99 (inc vat)