AKAI APC40 Ableton Controller News: Akai is co-ordinating a simultaneous worldwide launch of the AKAI APC40 Ableton controller on Saturday 30th May. The Akai UK official launch event will be held at the DV Retail Warehouse (East London). APC40 events the following week in Birmingham, West London (Acton) and South London (Clapham) are also scheduled.
Here at DV, we are delighted that Akai and Ableton have chosen to officially launch the APC40 in the UK with DV stores. Akai UK's Andy Mac will be in-store:
- Saturday 30th May: DV Retail Warehouse (East London) 11am - 3pm
- Monday 1st June: DV Birmingham 11am - 3pm
- Thursday 4th June: DV West London 3pm - 6pm
- Saturday 6th June: DV South London (Clapham) 11am - 3pm with special guest London School Of Sound's Ableton Guru Federico Bersano Begey
E-mail firstname.lastname@example.org to register which event you would like to attend. Turn up and you could win a London School of Sound One Day Intensive APC40 Ableton Training Course worth £159.
We have a course to give away at each event. No purchase neccessary, just register and turn up!
Special Akai and Ableton deals will be available at all events and complimentary beverages will be served with the beats!
The Akai APC 40 is designed to be a powerful, intuitive controller for electronic-music performance artists, DJs, hip-hop producers and traditional musicians using Ableton Live on stage and in the studio.
Because Akai and Ableton designed the APC40 controller for use with the Live software, users need not map its controls for the Live software interface. Advanced Live users will appreciate that the Akai APC 40 enables them to remap every one of its controls to suit their own style.
The Akai APC-40 communicates bi-directionally with Live, enabling the controller to display information from the software on its clip matrix of 40 triggers and on LED rings surrounding each knob. The clip matrix provides performers an instant view of clip status: what is loaded, what is playing and what is being recorded.
The APC40 for Ableton has two sets of eight knobs: one for Track parameters such as pans and bus sends, and the other for instrument and effect parameters. The second bank of eight knobs is dynamically re-assigned to the track selected by the user. This unique capability enables performers to control at least eight track parameters per track – a total of 72 – using the same eight knobs and the nine track-selection buttons. Channel faders, bus faders and a crossfader enable smooth control of key values.
"The APC40 enables performers to spend less time looking at a computer screen, using a mouse and keyboard," said Adam Cohen, Director of Business Development, Akai Professional. "It is a professional-grade controller with truly unique capabilities."
Pre-order your Akai APC40 Ableton Controller from Digital Village and be guaranteed stock from the first APC40 shipment. All DV stores will be recieving Akai APC40 Abelton Controller stock in time for the official worldwide launch.
Akai APC40 Ableton Controller